Work / Brand Video
JCRC: FlexiTime
- Client
- Joint Clinical Research Company
- Category
- Brand Video
- Year
- 2025
Project overview
We produced a short spot advert for Joint Clinical Research Centre to announce their FlexiTime service. The campaign focused on communicating extended working hours and the wide range of healthcare services available to patients and families.
What we did
Our team handled the production of a concise, message-driven video designed for broadcast and digital platforms. The focus was on clarity, pacing, and accessibility, ensuring the information on service hours and medical offerings was easy to understand.
Story summary
The spot highlights JCRC’s long-standing role in clinical care, research, and training. It introduces extended weekday hours, weekend, and public holiday availability, positioning JCRC as a reliable healthcare provider without off days. The message reinforces JCRC’s expanded services beyond HIV care, including wellness, radiology, dental care, cancer treatment, and upcoming specialized units, ending with a strong assurance of availability when patients need care most.